Over 80 Logan owners participated in a unique test of vehicle and driver performance, the Logan Drivathon. Held across the country, the event saw Logan owners go head to head for the distinction of having achieved the best fuel efficiency. The idea for the event came from the fact that the Logan recently entered the "Limca Book of World Records" for the longest distance run on a topped-up fuel tank. This first-of-its-kind event saw participants drive their cars along a predetermined route and had to face normal city traffic conditions.
The fuel was filled in the presence of neutral marshals to prevent any misreporting of mileage figures. The winners were decided based on the best mileage figures recorded on this drive. But it wasn't all just serious record setting, there was also a fun and entertainment programme organized by Mahindra after the mileage rally. Participants were kept satisfied with breakfast, tea and even cookies! Lunch and a prize distribution ceremony followed. The event was supported by the PCRA, due to the environmental and petroleum conservation benefits of using highly fuel efficient vehicles.
Mahindra chose the occasion to unveil a special referral scheme, where customers referring a Logan, as well as the referred individuals would be given a whole additional one year extended warranty.
List of Winners:
| Location | Category | Winners Name | Mileage (KMPL) |
| Ranchi | Diesel | Mr. Prem Kumar Singh | 42.1 |
| Ranchi | Petrol | Mr. Manoj Sharma | 28.85 |
| Kolkata | Diesel | M/s. Santosh Varnish Pvt. | 28.24 |
| Kolkata | Petrol | Mr. N.K. Singal | 26.97 |
| Delhi | Diesel | Mr. Anubhan Agarwal | 39.9 |
| Delhi | Petrol | Mr. Indernain Singh | 39.77 |
| Ludhiana | Diesel | Mr. Jasvinder Singh | 39.38 |
| Chandigarh | Petrol | Mr. Ashok Verma | 30.16 |
| Chandigarh | Diesel | Dr. Sanjeev Sharma | 31.97 |
| Vizag | Diesel | Mrs. Archana | 33.7 |
| Mangalore | Diesel | Mr. Koppalkar | 24 |
| Mangalore | Petrol | Mr. Parikshit Sharma | 33 |
| Hyderabad | Diesel | Mr. Ramchandra Reddy | 23.52 |
| Hyderabad | Petrol | Mrs. Lalitha Raghuram | 16 |
| Jaipur | Diesel | Mr. Ahish Bagaria | 37.27 |

